Define your Ideal Customer Profile in seconds
Struggling to pinpoint who your product is really for? This free ICP generator helps you create 3 clear, actionable customer profiles based on just two simple inputs.
Whether you're building a SaaS, selling services, or refining your marketing — knowing your Ideal Customer Profile (ICP) is the first step to better targeting, better copy, and better results.
Why defining your ICP matters
Most founders, marketers, and freelancers waste time selling to the wrong people.
Without a well-defined ICP, your messaging is vague, your ads underperform, and your conversion rates suffer. But when you know exactly who you're talking to, everything becomes easier:
- You write sharper headlines
- You attract the right leads
- You build features that actually matter
How to use this tool
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Describe the problem you solve
Be specific — what pain point does your product or service eliminate? -
Explain who gets the most value
Think about job titles, company types, or situations where your solution shines.
Once you submit, the tool instantly generates 3 ideal customer profiles, each with:
- A short title
- A one-liner that describes their pain and what they need
You can use these profiles for:
- Website copy
- Email sequences
- Ad targeting
- Product positioning
Example
Problem: “Managing multiple freelance contracts manually”
Ideal customer: “HR managers in startups with 10–50 employees”
Generated ICPs:
- Busy Startup HR Manager – needs to streamline contract workflows
- People Ops Lead in Growth Phase – onboarding 5+ freelancers per month
- Solo HR in Early-Stage Tech Startup – juggling hiring, admin, and compliance
Who is this for?
This tool is perfect for:
- Solo founders who need clarity on their niche
- Freelancers writing landing page copy
- Marketers planning their next campaign
- Indie makers looking to sharpen their positioning
Go deeper
Once you've generated your ICPs, refine them by asking:
- What objections might they have?
- What would make them trust you?
- Where do they hang out online?
The more specific your ICPs, the easier it is to attract the right customers — and repel the wrong ones.
Ready to define your audience in 60 seconds? Try the tool now.